The ultimate goal of SEO is to increase the site's usability so that you bring the right peoles
in from search engine with an aim to maximize user engagement.
How would SEO help me surpass my rivals?
Consider two companies in the same industry that manufacture identical goods and sell them at
comparable prices. One of them has a search engine-optimized website, while the other does not.
Given all other factors being equal, which firm do you think will gain the most customers?
The one that ranks first on search engine results pages!
All you'll need to do is some keyword research and you'll be good to go. This will allow you to
know exactly what your customers search for, as well as the keywords that your competitors rank
for and the ones that you should target.
